Testo: Whitest Boy Alive (The). Rules. Dead End.

Don't turn around, keep going
If I do look back, I'll never get over you
Any ounces of doubt, don't show them
The ancient game we're playing, it's never lose.

Why did it fail? For what reason?
How many times .....
Just a long way around or a dead end?
Bound for a place I could only reach alone